Every picture tells a story and speaks more than a thousand words. It has the power to move a mind and compel it to act. Beyond the gear and beyond the tricks and tips, photography has been, in its purest form, a silent recorder of humanity for as long as it’s been around. You can’t deny that photography has played one of the most significant roles in documenting and shaping the course of history as it has progressed over the last 100 years:

Photography has captured our existence from unique moments that document life in an urban metropolis to defining moments in history, to acts of individual bravery and courage, desperation, love, and happiness. There are images captured by photographers from around the world over the course of the past century and the one we are living in.

Many of these images have gone on to become iconic and historic and there are many relatively unknown images, too, which also capture different facets of human emotions. These are all very powerful images e.g sighting the moon, the ark of the moon, sunrise, full moon, and rainbow.

Photography is an emotional ride worth more than a thousand words. Images have power: the power to attract, to persuade, and to sell. But don’t just take our word for it – we have science, history, and statistics to back it up as the situation requires.

In Tourism, photographs play a crucial role in the promotion of tourism destinations, working through a range of media including brochures, television commercials, and picture postcards

Visuals are processed 60 000 times faster than text – we can understand what an image means in 13 milliseconds (less than a blink of an eye!) Colorful visuals are 82 percent more effective at attracting our attention and helping us remember information or event.

Print advertisers have long seen the value of pictures, even back in the ‘olden days with the following:

Pictures help the audience visualize the product and how they would use it.

Illustrations are more attractive than the most striking headline.

They perform the ‘cardinal principles of advertising’ since they attract attention, arouse interest, and create desire.

And that was when everything was printed in black and white!

Interestingly, all those points are still relevant today and we see everything in brilliant colour. From glossy magazine pages, high billboards, sides of moving buses, cinema screens, social media posts, and websites viewed on smartphones and even the tiniest of wearable technology like the iWatch, great eye-catching images are the key to stopping people in their tracks, to halt the newsfeed scrolling and to be remembered.

Photography can have a significant impact on your marketing, sales, and the ultimate success of your business… the good, the bad and the ugly.

What does all this mean? Photography is more crucial to the promotion of business than it has ever been. The power of visual communication has rocketed with the rise of digital and social media.


Tags : photography
Adewale Adenrele

The author Adewale Adenrele

Journalist, PR, Researcher, Tourism& Cultural promoter, Social commentator. Correspondent @Africandevmag

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