Ghana’s Skin Gourmet qualify for ABH Grand Finale
Interview Story ;Mohammed Abu,ADM,Accra
Ghana’s Violet-Amoabeng, CEO of Skin Gourmet is among Ten finalists, 50% of who are female and from 7 African countries, poised to make their pitch at the grand finale pitch in November this year.
This was contained in a press release by The 2021 Africa’s Business Heroes (ABH) prize; a flagship philanthropic program established by the Jack Ma Foundation, These ten entrepreneurs will take the stage at the grand finale in November for their final pitch to win a share of a US$1.5 million prize pool.
The ten entrepreneurs, half of whom the release said, were selected from over 12,000 applications across all 54 African nations. They had passed multiple stages of judging and evaluation. With an average age of 32 years, the top ten represent businesses primarily operating in 7 African countries: Botswana, Egypt, Ghana, Kenya, Nigeria, Rwanda, and Uganda.
Their businesses span key industries such as agriculture, beauty, education, energy, food & beverage, logistics, manufacturing, media & entertainment, and retail. 80% of the finalists operate their businesses in rural areas. Through their ventures, these outstanding entrepreneurs are generating positive impact and creating opportunities for their communities.
“It’s African time! We have been continuously impressed with all of our 2021 Top 10 finalists, especially their diversity and strength of their businesses. The Top 10 are truly inspiring and are a testament to the talent, resilience, innovation, and passion of African entrepreneurs. In the midst of unprecedented challenges posed by the Covid-19 pandemic, we remain steadfast in our efforts to identify, support and shine a spotlight on African entrepreneurs that are driving positive growth for their communities,” said Jason Pau, Executive Director of International, Jack Ma Foundation.
Each year for 10 years (2021 being the 3rd edition), the ABH awards grant funding to 10 outstanding African visionary startups/entrepreneurs who are providing innovative and robust solutions to problems in their local communities. The winner receives US $300,000, the 1st Runner up receives $250,000, the 2nd Runner up receives $150,000 and 7 others in the Top 10 each receives $100,000, on top of other networking and learning opportunities and support.
Awo-Amoabeng’s qualification for the finals comes on the back of another Ghanaian entrepreneur Abdulai A Dasana, CEO & COO, Amaati Company Limited who also made it to the Top 10 and was awarded 100,000 USD.
In an interview earlier with Awo-Amoabeng, prior to the announcement on what were her expectations, she said, she expects the judges will make the right choice for the top 10 and added, that for all the training that she had received, she expected that whatever decision they make, it will be the right one.
“I am excited for whatever is next because I have not been disappointed yet by this experience”.
On the input of the ABH programme jn her business endeavours,she said noted that her company was so thankful for the opportunity to continue to be a part of the competition.
“Even at this point, what the competition is doing for my business and for me as an entrepreneur is mind blowing”adding,”ABH is teaching us how to understand, improve, and guide our business so Skin Gourmet can be a global success. The insight, mentorship, and exposure this competition is giving us is incredible. We are beyond grateful and are really looking forward to seeing what the Top 10 finals has in store”
On what inspired her to become and entrepreneur she said she became one because she wanted to help people and a strong believer in the concept of “Ghana beyond aid” as she believes in her country and her people. Thus, she is building a business that reflects that Africa is capable of taking care of not just itself, but the rest of the world.\
Many people she noted, don’t realize that what they put on their skin ends up inside their body. In other words, users put products on their skin without realizing that they are absorbed into their body. She noted that even though users of the said products won’t eat it but they little realize that its application on the human skin “whether we eat or wear it ends up in the same place = our body. Stabilizers, fragrances, preservatives have no place in the human body much less in our environment”.
It was therefore against this background that, Skin Gourmet created RAW handmade skincare sourced from the WILD of GHANA and so PURE you can eat it. Skincare that is so safe that anyone can use it for anything – even food.
This Awo-Amoabeng noted, is not a far-out concept – “this is the definition of Ghanaian skincare, and we want and need to share this with world. Our products have 7 or less real plant-based ingredients and we don’t add anything that you don’t need”.
“Skin Gourmet is so safe it can be used for anything by anyone. It has absolutely no additives, no fragrances, no preservatives, or anything you can’t pronounce”adding,”The best part? It’s useful even when it is empty and it will not harm you or the planet. This is real Ghanaian skincare – which the whole world deserves”.
On what were the early years challenges she encountered in her business, she recounts that she started her business with just GHS 145.00 (USD 45 approximately) in 2014.
“Skin Gourmet looked nothing like my vision but even with almost no financing – I started.
I struggled and I am still struggling BUT I am glad I started and look how far I have come and how much further I know I will go because I will not give up”.
On what words of inspiration she had for other entrepreneurs, she exhorted them to remain focus and never to give up amidst challenges and they think they don’t have enough they should endeavour to find a way and push on and they would be so surprised by their ability to overcome, to innovate, to adapt.
He also exhorted them not to be afraid to fail. “It is okay – but only if you get back up.
You don’t need money to make your dreams come true. You need you – to believe in you and your dream. Yes, it is hard, and yes, it will never get easier, but the reward is in overcoming the challenge. And if no one encourages you – encourage yourself”
.“We are all struggling, we all fail but what makes us winners is – we get back up.As African entrepreneurs we don’t do this for just us. So never give up”.
On What are the special moments and achievements of Skin Gourmet she wish to share,she recounted that, the most amazing day of her life was when I she was able to pay Social Security and National Insurance Trust(SSNIT) contributions for her staff.
“To be honest, I have way too much to be grateful for to count – but being able to create jobs, and the opportunity to impact Ghana through our value chain – and be profitable.
“Even though it’s been a hard almost 7 years – I have grown. Were one to ask what I have achieved with Skin Gourmet as an individual, I would say this company is shaping me into the person I have always wanted to be. Every challenge we overcame is an achievement because when I look back; I’m grateful for all of it – the ups, down, tears, pain, and joy. I enjoy every single day in this company – especially the hardest days because then I remember why I do this.
“So I guess my most special moments are my hardest days when am broke because that is when I learnt the most”.
On business tips she had to share with up and coming entrepreneurs, she said she had seven of them she had always reminded herself about and which really helped her. They are namely, “Watch your motives”, “Rebuke is a blessing”, “Do not take it personally”, “It’s not about me”, “Keep walking. No excuses”. “Keep an open mind” and “I don’t know everything”.
Violet is a young Ghanaian entrepreneur, the Founder and CEO of Skin Gournment limited – dealers in RAW handmade high-quality skincare sourced from the Wilds of Ghana.
She is a high energy super hopeful entrepreneur who has always been passionate about people and has attained Bachelor’s and Master’s Degree in Business administration – specializing in marketing, supply chain management and accounting.
In 2014, Violet created Skin Gourmet with GHS 145 (USD 45.00). Skin Gourmet is now distributed in over 17 different countries and Violet has been featured in Glitz and EMY Magazine as an emerging industry leader. Skin Gourmet has been featured in Forbes, Elle, Pop Sugar, and Indian Cosmopolitan for an Editor’s Best Product Pick Award.